Our product strategy service sets the commercial and technical foundations before design begins — reducing risk, saving time, and avoiding costly mistakes later on.
We help you define what to make, who it’s for, how it will be produced, and what it needs to cost to succeed in the real world. From concept to retail-ready, this is about making smart decisions early.
Mori
Front Opening Sleeping Bag
(1.5/2.5 Tog)
Product Features
Made from organic cotton 30% and bamboo fabric 70%
Contrast binding
Conforms with EN16781 safety standard
Sizes: 0-6m, 6-24m, 2-4yrs
Price
£49.50 – £69.50
Eden & Anais
Front Opening Sleep Sack
(1.0/1.5 Tog)
Product Features
Breathable 100% cotton
Made from 4 layers of cotton muslin
Opens from bottom (zip upwards)
Machine washable
Sizes: 0-6m, 6-18m, 18-36m
Price
£34.50 – £44.50
Done by Deer
Front Opening Sleepy Bag
(1.5/2.5 Tog)
Product Features
100% cotton
OEKO-TEX certified
YKK Safety Zip
Adjustable arm holes
Sizes: 70cm and 90cm
Price
£49.95 – £59.95
Liewood
Sleeping Bag / Winter Sleeping Bag
(1.5/2.5 Tog)
Product Features
100% organic cotton
OEKO-TEX certified
X2 Shoulder press buttons
Side function zip
Sizes: 0-6m, 6-12m, 12-18m
Price
£59.00
Kiki & Sebby
Sleeping Bag/Winter Sleeping Bag
(1.0/2.5 Tog)
Product Features
100% ELS organic cotton (1.0 tog)
Interlock Honeycomb Cotton (2.5 tog)
OEKO-TEX certified
Choice of front size zip
Sizes: 0-6m, 6-18m
Price
£44.95 – £59.95
Too many products fail because strategy is an afterthought. We take a proactive, informed approach — combining market insight, technical knowledge and hands-on manufacturing experience to shape a clear development roadmap.
Working collaboratively, we pressure-test ideas, identify opportunities, and flag potential challenges before they become problems. The result is a strategy that supports creativity while staying firmly grounded in commercial reality.
Our product strategy typically includes:
Everything is explained clearly and transparently, so you know exactly what’s involved and why.
We don’t believe in overcomplicating things or producing strategy documents that sit on a shelf. Our output is practical, usable, and designed to move your project forward with confidence.
You’ll come away with a clear development plan — aligned to your commercial goals, supported by realistic timelines, and ready to flow seamlessly into design, sourcing and production.
Where appropriate, we also support clients who want to improve the sustainability of their products. We have structured tools and processes available — including circular economy project onboarding and a project scorecard — to help teams make measurable improvements over time. These tools can support projects in moving from a lower baseline to stronger outcomes, where aligned with client priorities, product category and commercial realities.
If you’re exploring a new product idea or need clarity before committing to development, we’re here to help.
