About us
Plan A evolved during the Covid19 outbreak, at a time when the UK high street was changing significantly. Trusted brands like Debenhams, Mothercare, and Toys R Us had sadly disappeared from the high street and there was a new opportunity for great new products at good prices.
Our product journey so far has included feeding sets, on-the-go food storage, highchairs, booster seats, preschool toys and furniture.
Our purpose
We formed Plan A with the goal of providing brands and retailers alike with fantastic products at fair and reasonable prices. With over 20 years of experience working in the nursery industry, founder Scott Blease started speaking to brands and retailers about on-trend and sustainable consumer products, and within a year, Plan A brought several clients on board.
Our mission
Our mission is to continue to develop innovative, planet-friendly products that create value and make a positive difference to people’s lives. Our passion is to launch exciting products to the market. Products that inspire moments of happiness for families across the globe and make a difference in their everyday activities.
Our Core Values
It’s important we create long-term working partnerships, and sharing common values is part of this. We limit our environmental impact wherever possible and aim to create products that have a positive impact on the world.
To have a ‘planet-first’ focus
To always innovate
To provide excellent product and service
To be passionate and personable
To build long-term partnerships
To provide equal opportunity
Meet the team
With decades of combined experience across product design, sourcing and finance functions, our team is ideally placed to guide your product development project across the line. We manage the product development process from start to finish, and help you overcome any challenges along the way.
Scott Blease
Founder & Director
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Scott leads the Plan A business day-to-day and primarily focuses on delivering client projects, leading project workflows across design, sourcing and finance functions. Scott has worked in the commercial world for over 25 years, starting his career at Coca-Cola before moving to the baby goods industry. Scott has worked for brands including Chicco, Beaba and most recently Silver Cross, where he was a member of the board and CEO of their outdoor brand Micralite.
Adam Zhu
Head of Programming
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Adam boasts over 10 years of experience of NPI program management with both juvenile products producers and EMS tier 1/2 vendors.
With deep understanding of various manufacturing processes, Adam enjoys getting to see the product development from start to finish from his view as project manager and excels in balancing timings, costings, feasibility and quality.
William Lockwood
Finance Director
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Will is an experienced Chartered Accountant and manages all things finance for Plan A. After qualifying, Will spent two years working at Oxford University followed by a spell in the finance world. Will then worked for 28 years as Finance Director at a family-run toy company until he moved in 2007 to Silver Cross, the UK’s leading pram and stroller manufacturer. Will left Silver Cross to join Plan A in 2020.
Peiling Chen
Head of Sourcing
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Peiling heads up Plan A’s sourcing and quality control function to ensure the efficient delivery of projects. She has over 30 years of experience in sourcing materials and factory management, with a focus on successful developments and quality control. Peiling has worked across a number of categories and with many of the world’s leading brands.
“Plan A has brought additional resources to our relatively small business that is ideas-rich but experience and manpower poor in terms of sourcing new products.”
— Richard Bamforth, Director of Sales, DCUK Ltd
Who we love to work with
Here at Plan A, we like to work with partners who have a similar ethos and outlook to us. Our ethos is to follow our processes, be compliant, work with clients in a thorough and transparent way and always overdeliver on our purpose to bring fantastic products to market.
We ensure that every product we bring to market is reasonably priced for consumers without compromising on compliance or the planet.
We work with clients of all shapes and sizes; whether they’re a leading global company or a start-up with a great idea. Our clients value and trust our approach and appreciate our expertise. Many of our clients keep coming back too with new and exciting products time and again.
Talk to us
Whether you’re at the start of your product development journey or stuck at a hurdle, we’re here to help you progress.
