Baby DC Mealtime Collection
We developed a new collection of baby products for the UK and Canadian markets, working alongside 5514, the holding company for DCUK Limited. The products were developed using soft, flexible silicone that is BPA-free and microwave safe, to fit within the category theme of ‘on-the-go’ food solutions for toddlers.
Background
We worked alongside 5514, the holding company for DCUK Limited. They are a distributor of some of the country’s leading nursery brands, including Uppa Baby. Our brief was to develop a new collection of baby products which would enable a high-margin channel in a new product arena for the company’s new private label, Baby DC.
Requirements
We created a mealtime collection for the new brand Baby DC. From the initial product brief, we worked on a thorough product road map which we presented to Baby DC Director of Sales, Richard Bamforth. From this document, we went on to select, design and source a collection of products for the UK and Canadian markets, all following the category theme of ‘on-the-go’ food solutions for toddlers.
What we did
We worked on this project, a blend of ‘ground up’ and ‘source and adapt’ design, over a period of 15 months. For two toddler feeding sets, we were involved in the end-to-end development of a new collection of feeding products. These were developed using soft, flexible silicone that is BPA-free and microwave safe, and created using stylish and appealing shades that would appeal to parents.
To further enhance the feeding range, we then sourced some stunning thermal flasks and smart food storage items. These were all sized for baby and toddler drinks and meals and perfectly complimented the rest of the Baby DC feeding range.
Results
This project was launched in 2022 through direct-to-consumer and trade channels, including independent and national retailers. The 5514 management team were delighted with the development and the resulting category entry into baby and toddler feeding.
“Plan A has brought valuable design and sourcing resources to our business. This has enabled us to successfully develop and launch our Baby DC branded collection using their expertise. Their attitude from day one has been one of working towards mutual success and building a long-term business relationship with our business. They built a clear & concise product road map & strategy, enabling us to bring commercial products to market.”
— Richard Bamforth, Director of Sales DCUK Ltd
More projects
We’ve been lucky enough to work with some of the best brands on the high street, helping develop their ideas into great products.
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Talk to us
Whether you’re at the start of your product development journey or stuck at a hurdle, we’re here to help you progress.
