Kiki & Sebby SBROUT®

We supported Kiki & Sebby on product development for the SBROUT® crib, ensuring compliance with British and European standards. The award-winning SBROUT® is a 6 in 1 Baby Sleep Habitat System that grows with your child.

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Background

Kiki & Sebby approached Plan A to aid and advise on the development and compliance stages of this project. Our team ensured the product went to market on time, with minimal changes from the original design, with the cost price on budget.

We provided recommendations and direction to the Kiki & Sebby design team and business owners. Our priority focus was to launch a unique product that would move the market in terms of longevity by being a ‘buy once, buy smart’ solution.

Requirements

The first part of the project was building an insight and analysis report for the SBROUT® crib. This report would enable the brand owners to understand the market status, including challenges and opportunities, prior to final product specification and launch.

The next stage was to ensure the product was compliant across multiple BSEN standards covering baby crib, cot, bed, and general furniture. We worked with a globally accredited test house to ensure the product was developed in line with the British and European standards.

The product is made of rubberwood, a unique material within the category space with strong sustainable credentials. Because of this, the wood needed considerable testing to pass the relevant standards in terms of strength and toxicity.

What we did

We created a detailed analytical document that included social demographics, sustainability trends, baby-care market data, retailer sector overview, SWOT analysis, competitor analysis, and a strategy recommendation report.

The next stage included another level of compliance complexity, with the product needing to meet multiple standard (BSEN) requirements because of its 6 in 1 design.

Working with partner lab (MTS/Eurofin), we established absolute clarity around the standards. During the process, we regularly fedback to Kiki & Sebby’s management team to agree the direction. By communicating clearly at every stage, we successfully met each standard.

Results

The goal of this project was to launch a product that would move the market by being a completely unique ‘buy once, buy smart’ solution. Our priority throughout was keeping focus on the product USPs.

We ensured the product design was never compromised by making sure each element met the required compliance standards. The results is a successful, award winning product and fantastic consumer credibility as a new brand.

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“When you have Plan A on your side, success becomes attainable. Their expertise, connections, and commitment make them the ideal partner to help you reach your business goals.

“Scott and his team opened doors to numerous independent and national retailers, enhancing our presence and prospects in the UK. Their expertise in connecting us with key retailers, both independent and national, forge strategic partnerships that fortified our market position and growth potential.

“Whenever we encountered queries or required insights pertinent to the UK market, the Plan A team remained readily accessible. Their guidance extended to introducing us to the intricacies of safety certification processes and facilitating our safety certification application—a process they made considerably more manageable.

“Their unwavering commitment to our success sets our collaboration with Plan A apart. They made sure we were well-prepared for trade shows in Germany and the UK in 2022, giving us useful tips and support every step of the way. We highly recommend Plan A to other businesses aiming to succeed in a competitive market.”

— Alice Au, Co-founder, Kiki & Sebby®